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{bookmark:url=http://www.rotterdamopendata.org/2010/10/roi-open-government-data-jobs/}Government entities need to recognize that they are delivering these services and act more like a product development organization then a traditional government entity.  What does this look like?

 * A product manager role needs to be created that develops and works with businesses, and potential businesses, to understand needs and prioritize open data efforts around market needs and market value.
 * This product manager needs to have goals that are not about the number of data sets released but about the number of jobs created in both the private and pubic sector, the tax revenues from these ventures, etc…  They need to build an ecosystem that uses private/public partnerships to drive real economic growth while maintaining and extending existing services.
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